My Twitter feed just confirmed the reason my latest venture is needed, and shall I say, pretty awesome.
A seemingly common query was posed via a tweet. In an effort to get brides to sign up for organizing and planning services, the micro-blogger asked if readers were “starting the daunting task of planning a wedding.” It is this very language that tells me we are on the right track.
Daunting? Really? Why is the focus always on being frazzled, so much to do, impossible, bridezilla, out of control, etc? After my wedding, which I planned in 60 days start to finish, I realized that a short engagement has its perks and that you CAN do it all without losing your mind. Sure it might seem overwhelming at times (note: “overwhelming” has a more positive feel than “daunting”), but it is not as dramatic as the media makes it out to be. We are simply led to believe the worst, when in reality, the planning process can be the most fun you’ve ever had.
With BrideRush.com, which is slated to launch sometime in August, we hope to show brides that what’s most important is the marriage. So why stress? Just focus on what makes you happy and on having fun. Add to that, why wait? Short engagements have some real upsides in maintaining your sanity, and as we plan to reveal, they can also afford you some smokin’ deals.
I’ve been silly giggly about BrideRush for a few months now. Not because I am obsessed with weddings, but because as an entrepreneur I think I’ve come up with my best idea yet. One that not only has that all-important profit potential, but it also fills a real need. This time, I’ve done more research. While East West filled a need, one that sadly still exists, there wasn’t a clear plan for sustainability. It was simply too novel, too new for the time. BrideRush is also on the cutting edge, with its unmatched focus on the trend of short engagements, but the timing is right.
And of course, this time I’m not relying 100 percent on a traditional publishing model.
Want to know more about this new venture? Stay tuned or drop me an email.
P.S. I am slowly de-East Westing this blog. Bear with me. Not sure what to do with the top banner, but for now I’ll make sure to update all the links and contact information. It will still be Glossy, but if you have design ideas…do share.