Day 6: One Decision Made

You’ve never been a very publicly interactive bunch, perhaps this is a cultural by-product.   Avid readers and consumers of information, but sharing is something we’re programmed to be leery of.   So while hundreds of you visit this blog daily and thousands drop by the main magazine Web site regularly, the levels of participation on our poll, about the future, remain low. (Take it here.)

What’s notable is that someone finally had the guts to tell us off, the guts to choose the option “Good try, time to say goodbye.”

Even though I know it is a strong possibility, the sting is there.  But we are here to be honest, right?  So please continue.

The last few days have been a ping pong match between passion and practicality, but last night I gained some clarity.  As I listened to my musician boyfriend rehearse for a show tonight, I realized that true passion isn’t really something up for debate.  He transforms when he plays.  (shameless plug:  http://www.jmillerlive.com)

I used to do the same when I spoke of or worked on East West. Now, I just stew on numbers and my lack of sleep.  Can I find a way to revive my original love for the mission behind the product?  I’m trying, and I’ve made one decision thus far.  We won’t go quarterly.

I will leave you today with a line from a song the guys were rehearsing last night while I lamented the loss of “Ugly Betty.”  Even Mode faces challenges. Sigh.

These lyrics hit me…coincidence or sign?  From Hook, Line and Sinker by J. Miller -  “Heave-ho, High Low, Fast Slow, Yes/No…Are you really living?”

* Tomorrow and over the weekend I will simply answer questions here.  Anything you want to know about this decision, my life as publisher/editor or my takes on the industry.  Some call this 9-day idea brave, others stupid.  Either way, I am here to share anything and everything.  Please send questions to editor@eastwestmagazine.com



One Response to “Day 6: One Decision Made”

  1. Sharon says:

    Hi Anita,
    Quick follow-up on the email I sent a few days ago… I have posed some questions and look forward to hearing from you. Forgive me if these questions seem rudimentary, but I can only ask from the POV of someone who possesses limited knowledge of your current business situation.

    1) Have you thought about bringing in partners to help you in the areas that you just have no time or passion for? Like business management, operations, sales and subscriptions?

    2) What about bringing in investors? Their investment may offer you some reprieve to bring in the additional resources you need.

    3) I was also struck that your publication is based in Arizona, since this state is not where most of Asian-America reside. Might you be open to having a stronger presence in California?

    4) You are clearly very well-connected. How well are you leveraging your contacts to help East West?

    I wish you clarity and peace of mind as you make your decision on East West Magazine.

    Warm regards,
    A fellow small business owner

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