Cover Buzz

East West Dec/Jan cover - Noureen DeWulf

Our new cover is getting some buzz on Twitter and Facebook, always a good thing. But how much comfort can we take in social media’s acceptance of our images and links?  My overnight Facebook activity was good, my overnight subscription totals not up to par.  They were fine, but social media indicators signaled higher.

How do you measure success in social media? And in our focus on this realm are we missing out on other avenues? This is what I am stewing on today since it dawned on me that we have thousands of phone numbers in our database? Is it unthinkable to pick up the phone? Is social media the easy way out?

Everyone that works with me learns quite quickly that it is nearly impossible to get me on the phone.  I hate long drawn out phone conversations when a simple email will suffice.  So if we do decide to hit the phones with a year end sub campaign, I am sure it will be painful to me personally.  But hey, if politicians aren’t above it….you have to win support.  Scary to think, but the model is the same.